What Do Bloggers Need To Know About GDPR & Newsletters?

What Do Bloggers Need To Know About GDPR & Newsletters?

*Disclaimer please read – everything in this post is my own personal understanding of the GDPR guidelines and therefore should not be taken as fact / relied upon when making your decisions. To be fully informed about the new legislation, you must do your own research in order to make your own mind up about the guidelines and what you need to do in order to be compliant. 

I don’t know about you but I keep hearing all about the new General Data Protection Regulations (GDPR) legislation and to be honest, it only recently occured to me that bloggers will need to take it into consideration. In short, yes, bloggers will need to be compliant and although regulations don’t come into force until May 2018, it is definitely a good idea to start making small changes to get your blog ready. The GDPR is being put into place so that your personal data is protected and is not used for something you didn’t sign up for – yes, all of those annoying marketing emails you didn’t sign up for will quickly start to dissapear.

I have signed up to so many blogger newsletters because I love getting the latest content in an email. A newsletter is a great way to send information to your audiance and allows you to build up a list that is really interested in your content. You’ll find that many of the existing newsletter sign up forms are automatic opt in for example, in the comments section of your blog, this will no longer be allowed. By all means you can have a subscription form, however, the option to opt in must not be automatically ticked and new subscribers will need to double opt in to confirm their subscription. Your subscribers must give explicit consent which means no hidden opt in boxes! Mailchimp have a simple solution for this whereby you simply click the double opt in box in the settings of your list, easy and very stress free! Mailchimp also record when your audiance subscribes so that you have a clear record of who has signed up should you need to prove it.

Another aspect to consider with newlsletters is your lists. If someone subscribes to one newsletter list, you cannot add them to another or move them without their consent. Everything is about being transparent and respecting peoples choices so if they have signed up for your blog newsletter, do not add them to your business lists or any other lists! If you have gained your subscribers the correct way through a competition or something similar where a brand or PR company is involved, you must not share the data either. Sometimes brands will request the data of those who entered, this is a big no no as your subscribers have opted in for YOUR blog newlsetter only.

The main thing to remember is to remain transparent and have a legitemate reason for why you’re colleccting data such as email addresses for a newsletter. The new regulations should have a positive effect and reduce spammy emails, increasing engagement and allowing you to only recieve what you want to recieve. Make sure to read the guidelines and regulations so that you are fully aware of what you need to be doing.

I hope you found this helpful and if you have any tips or information to do with GDPR, please share it in the comments, we could all use some support in this area!

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What Do Bloggers Need To Know About GDPR?